A carton of one egg, please, and make it a small one

By looking at Europe, particularly Southern Europe, as a market with the characteristics of developing countries, Unilever has transitioned from seeing the debt crisis as a temporary event to seeing it as a trend to which it had to adjust its strategies. So now in Spain, it sells its “Surf” detergent in packages that are good for five loads. In Greece, it sells mashed potatoes and mayonnaise in small packages. And in Great Britain (!), it’s implementing the same strategy. Because people are running out of money. And it’s been successful.

-- Wolf Richter (tip o' the Homburg to Zero Hedge) 

We're keeping this edition of Ghost Money short. Ink doesn't grow on trees, you know.

What a small day it's been. Half woke up, put on a slipper, brushed teeth using first three rows of bristles. Half dozen Cheerios in a drop of double-skim milk. Put on monocle, read half a newspaper article.

Walked partway to the car for morning commute to work, turned around and returned. Shoe leather doesn't grow on trees, you know. Sorry, Boss, new normal and all that, you'll just have to take the will for the deed.

Uh ... uh ... sorry, half lost in thought. Maybe a glass of small beer will help? Tried it once, words came pouring out a dozen to the sixteen. Might be too much for this mini-posting. Words don't grow on trees, you know.

Keywords: [small] [smaller] [infinitesimal]

Ghost Money's author does not claim to know what he's talking about. He is not an investment advisor. This site is for entertainment, if it can even manage that.